
AAUGH! by Nathan Pyle on threadless.

AAUGH! by Nathan Pyle on threadless.

Coca-Cola has enlisted the help of advertising agency Second Story Interactive Studio to craft an innovative and hands-on learning experience befitting of the highly secretive recipe. In this video, you can see how the new exhibition is built around a massive vault containing stories, games, and installations allowing participants to directly interact with the mysticism surrounding the legendary formula. The formula had been held at SunTrust Bank in Atlanta since 1925.

Geneva-based Swiss jeweler, Shawish unveiled its $70 million ‘dream’ diamond ring at Baselworld, a ring that’s been carved entirely from a giant diamond! Using lasers and traditional diamond cutting and polishing techniques, the ring weighs in at an impressive 150 carats.

Rolex’s DEEPSEA Challenge Watch features water resistance down to 12,000 meteres/39,370 ft!! For James Cameron’s exploration of the deepest part of the world’s ocean in his Deepsea Challenger submarine.

The Monocasco Concept Bike is a tribute to the original OSSA Monocasso that famed Spanish racer Santiago Herrero rode in the ’70s. Herrero, who died in track related crash in the 1970 Isle of Mann TT. The bike is an electric version, designed by ART-TIC Team.

Check out Randy Noborikawa’s attempt at switching one illustration to the other. Similar to the Fence Flip Graffiti. It’s all a matter of perspective.

Today the F1 season takes off in Melbourne. You should keep your eyes peeled for driver Heikki Kovalainen who drives for Caterham F1. He’ll be wearing the Angry Birds helmet for F1 2012.

To celebrate the 10th anniversary of the “Arts and Nature Trail” program, artist Gaelle Villedary installed a long grass carpet across the village of Jaujac in France. The green trail required 168 rolls and runs for 420 meters (1,377 feet).